750 , 2004 – Benedini Associati

Clean lines and attention to detail are the main features of the 750 collections, also available in wall-mounted version. Its components are available in white, white with black lines or with dual-coloured lines in two purple shades.

Memory, 2010 – Benedini Associati

The sanitary fittings in the Memory collection bring back the atmosphere of traditional bathrooms, idealizing the sinuous forms of bygone times to create a new fusion between past and present. WC and bidet in white ceramics or in two colours with dark grey (RAL7021) or light grey (RAL7044) external surface, available in floor standing or wall mounted model.
Bidet, 38 x 55,4p x 42,8h – 32,8h – 14″15/16 x 22″3/4d x 16″7/8h – 12″7/8h
WC, 38 x 55,4p x 44,6h – 34,6h – 14″15/16 x 22″3/4d x 17″1/2h – 13″5/8h

Pear 2, 2010 – Patricia Urquiola

Pear 2 sanitary fittings pick up the unmistakeable design of the Pear models already in production, with an even more slender form. They are wall-mounted, all-white, or two-colour (RAL7021) to further emphasize their volume, creating an unusual visual effect.
Bidet cm 38 x 52,8d x 25,5h – 15″ x 20″ 3/4 x 10″
Wc cm 38 x 52,8d x 25,5h – 15″ x 20″ 3/4 x 10″





Hatria is specialised in the production of ceramic sanitary appliances: washbasins of every type and form, floor-mounted and suspended toilets and bidets and shower trays, but also furniture, shelves, accessories and towel rails and racks. Innovative design and strictly Made in Italy production characterise Hatria’s offer. This is thanks to a solid ceramics tradition, a “know-how” that over time has been accompanied by increasingly sophisticated production technologies: the ceramic material is the main feature of Hatria’s collections, generating infinite solutions for exclusive bathroom design.


Newform focuses its creative genius in the bathroom environment, which becomes the perfect meeting place between the individual, modern design and fundamental need of practicality.


Market requirements changed appreciably with the economic boom, and, instead of individual items, ornamental series consisting of toilet bowl and tank, bidet, washbasin and column became the vogue. All-white products began to be flanked by colour versions, ushering in the era of colour sanitary ware, which in a few years time would lead to the adoption of a rich and diversified chromatic scale.

In the wake of these changes, new production technologies came to the fore: slip casting systems using gypsum moulds were adopted and the old kiln was replaced with a modern conveyor furnace fuelled with naphtha.

At the same time, the company began publicising its products with catalogues showing photos and the technical data of the individual products.